Effective Digital Marketing Strategies & Guide | SEO SMO SEM SMM

SEO

Search Engine Optimization (SEO)is a series of tactics aimed at increasing your website's visibility in search engine results-essentially,improving your chances of being found when patients are searching for the treatments and services you offer.A combination of on-site and off-site factors dictate how high up your site will appear in search engine results.The goal of any SEO campaign is to drive high-quality traffic to your website,outrank the competition,and convert new patients.

SMO

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients

SEM

SEM is also known as pay per click (PPC), Search Engine Marketing(SEM) involves the placement of targeted advertisements in a user’s search engine results. Based on a bidding system, your paid ads will be only visible to users who meet certain location and demographic criteria. Because you only pay when visitors click on your ad, SEM advertising is one of today’s most effective marketing strategies. Also, you bid price is not based entirely on bid price, but also ad relevancy, click through rate, and the ad copy.

SMM

Social Media Marketing (SMM) is an important way for medical practices to reach their current as well as potential patients. Having an active social media presence has become an invaluable part of expanding your reach and establishing trust on the Web. An active Facebook, Twitter, and Google+ allows you to build your own reputation and brand, establishing a relationship with patients and setting your practice apart from the competition.